Whurthay - New Zealand

Whurthay is a website visitor traffic trends analysis tool that helps website owners and marketers identify their target market. It tracks user location, time of visit, frequency of visit, referring website/source, target region, and offers analytics, export functionality, and the ability to sort and group visitors.

The tool allows people to locate their niche market by breaking down visitor data into three categories:

#HighInterest - percentage of traffic who are visit most frequently, and their demographics
#PotentialCustomers - percentage of traffic who are not so frequent, but trying to decide if they'd want to use your service
#HappyCustomers - percentage of traffic, who need to be persuaded, but could be turned into happy paying customers (this is a huge chunk)

The advantage  

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of using such a tool is to allow website owners to target potential users in a specific region when placing advertisements on sites like Google Adwords or Facebook.